Expert product leaders, when you need them
We transform noisy data into decisive action. Working with ambitious startups and forward-thinking enterprises, we build products that actually matter. No consultancy theatrics or innovation theatre—just embedded expertise that delivers. From AI-powered personalisation to intelligent data systems, we help you see what others miss and build what your competitors can’t.
We bring seasoned product and tech leadership directly into your organisation. Real expertise, real results, without the full-time overhead.
At Signal from Noise, we specialise in guiding companies through critical junctures in their product and digital transformation journey, whether launching a new idea, entering a new market, managing change, or leveraging investment opportunities.
Our Expertise
Product Strategy
From market opportunity to scaled success. We bring battle-tested frameworks and real-world experience to define your product vision, validate market fit, and build strategies that actually ship—not just sit in slide decks.
Product Design
Design that drives outcomes, not just awards. We blend data insights with human understanding to create experiences users love and businesses can scale. From rapid prototypes to polished products, we make the complex feel simple.
Innovation Acceleration
Two-week sprints that deliver months of progress. Using lean methodologies and intelligent data analysis, we validate assumptions, build prototypes, and find product-market fit before you've burnt through your runway.
How we deliver results
Fractional Leadership
Senior product and tech leadership when you need it, embedded in your team to drive transformation from within. CPOs and CTOs who've been there, done that, and can do it for you.
Consultancy
Meaningful applications of AI and machine learning, from intelligent personalisation to advanced image processing. Real solutions to real problems—no chatbot nonsense or innovation theatre.
Innovation Sprints
Rapid prototyping and validation that cuts through assumptions. Two weeks to test, learn, and pivot—finding what actually works before you commit serious resources.
Happy clients all around the world
Global Marketing, Digital & Insights Director
Signal from Noise:
The boring release paradox: why modern platforms must make deployment dull
As a CPO, I don’t need to understand test automation frameworks—but I know what good looks like. Manual testing by QA departments at the end? That’s not quality assurance, it’s hoping for the best. Here’s why I demand boring deployments.
The death of CRM as we know it: why fragmented brands need integrated intelligence
Major CRM platforms still can’t handle multi-brand businesses without expensive add-ons or complex workarounds. But there’s a massive opportunity to build something better – systems that drive action, not just record it.
Product Management Principles for the Perfect Festive Season
Transform your holiday planning from overwhelming to expertly managed using product management principles. Learn how to define your Minimum Viable Party (MVP), create effective celebration sprints, and measure success metrics for your festive season.
How to resist the urge to sprinkle AI fairy dust on everything
As artificial intelligence becomes the new ‘must-have’ feature in every product roadmap, product leaders need a clear framework for evaluating when AI truly adds value and when it’s merely adding complexity.
The Art of Technical Timing: A Veteran’s Guide to Digital Evolution
In an era of rapid technological change, knowing when to adopt new technologies is as crucial as knowing how. A veteran digital leader shares insights on finding the perfect timing for technical transitions, from the early web to today’s AI revolution.
Cutting Through the Noise: Introducing Signal from Noise
We discuss how our approach to fractional leadership and targeted consultancy helps businesses cut through the noise to achieve tangible results.
FAQs
Here are some questions that we have been asked. Let us know if you have any others.
What is fractional leadership?
Fractional leadership is a flexible business model where experienced executives work part-time or on a contract basis for multiple companies. This approach allows businesses to access high-level expertise without the cost of a full-time executive. Fractional leaders, such as CEOs, CTOs, or Product Leaders, bring their strategic insights and industry experience to help companies navigate challenges, drive growth, and achieve specific objectives. This model is particularly beneficial for startups, small to medium-sized businesses, or larger companies undergoing transitions or tackling specific initiatives.
What industries does Signal From Noise work with?
While we specialise in tech-enabled businesses and digital products, we work across diverse industries, including startups, established SMEs, and corporate innovation labs. Our expertise in product strategy and innovation translates effectively across sectors where digital transformation and product-driven growth are key objectives.
How long is a typical engagement?
Our engagements are flexible and tailored to your needs – ranging from focused innovation sprints to ongoing fractional leadership roles. We typically engage with clients for 3-12 months, though many choose to extend based on continued value creation and project success.
Does Signal From Noise work with agencies?
Yes, we work with agencies on a case-by-case basis, particularly for specific projects where a full-time CTO or digital strategist isn’t required. Our fractional model provides the expert technical oversight needed while keeping costs proportional to a project’s scope.
How do you differ from a recruitment agency?
We’re not a recruitment agency – we’re hands-on product and innovation practitioners who embed directly into your team. Rather than placing permanent staff, we provide experienced leaders who work alongside your team to deliver immediate impact, transfer knowledge, and build lasting capabilities. Our focus is on driving results and upskilling your team, not filling vacancies.
How can I contact Signal From Noise for inquiries or collaborations?
You can reach us through our contact form, email us directly at [email protected], or connect with us on LinkedIn. We aim to respond to all inquiries within 24 hours.
Where we excel
Product Strategy
- Strategic Product Vision Development
- Portfolio Management and Optimisation
- Product-Market Fit Analysis
- Digital Transformation Strategy
- Product Ecosystem Planning
- Cross-functional Team Alignment
- Product Lifecycle Management
- Stakeholder Management and Communication
- Innovation Pipeline Development
Product Design
- Design Thinking Integration
- User-Centered Design Culture Building
- Design Operations (DesignOps) Strategy
- Design Team Structuring and Scaling
- Design Quality Assurance Frameworks
- Design Ethics and Accessibility Leadership
- Brand Experience Strategy
- Design Systems Governance
- Customer Experience (CX) Strategy
- Design-to-Development Workflow Optimisation
Innovation
- Innovation Program Development
- Agile Transformation Guidance
- Lean Startup Methodology Implementation
- Innovation Metrics and ROI Framework
- Corporate Venturing Strategies
- Open Innovation Ecosystem Building
- Intrapreneurship Program Design
- Rapid Experimentation Culture Fostering
- Innovation Workshop Facilitation
- Disruptive Technology Adoption Strategy