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Privacy Policy

Privacy Policy

Last updated: 1st November 2024

1. Introduction

Signal from Noise (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This policy explains how we collect, use, and protect any personal information that you provide when using our website at signalfromnoise.co.uk.

2. Information We Collect

2.1 Information you provide to us:

  • Name and contact details
  • Email address
  • Company information
  • Any other information you choose to send us

2.2 Information we automatically collect:

  • IP address
  • Browser type and version
  • Time zone setting
  • Operating system
  • Platform
  • Pages visited on our website
  • Time spent on pages
  • Page interaction information

3. How We Use Your Information

We use your information for:

  • Providing our services
  • Improving our website
  • Sending you information about our services (where you have consented)
  • Responding to your enquiries
  • Meeting our legal obligations
  • Preventing fraud

4. Legal Basis for Processing

We process your personal data on the following legal bases:

  • Consent
  • Contractual necessity
  • Legal obligation
  • Legitimate interests

5. Data Sharing and Transfers

We may share your personal data with:

  • Service providers who help us operate our website
  • Professional advisers
  • Regulatory authorities
  • Law enforcement agencies

Any data transfers outside the UK/EEA will be protected by appropriate safeguards, namely the use of standard data protection clauses adopted or approved by the UK Information Commissioner’s Office.

6. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. We limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

7. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

8. Your Rights

Under UK data protection law, you have rights including:

  • Right to access
  • Right to rectification
  • Right to erasure
  • Right to restrict processing
  • Right to data portability
  • Right to object
  • Rights related to automated decision making

9. Cookies

Our website uses cookies. For detailed information about our use of cookies, please see our Cookie Policy.

10. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page and, where appropriate, notified to you by email.

11. Contact Information

Questions, comments, and requests regarding this privacy policy should be addressed to:

EQUENTIN Ltd
86-90 Paul Street,
London,
EC2A 4NE

Email: [email protected] 

12. Complaints

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO.