Signal from Noise
Welcome to Signal from Noise, where we cut through the clutter to bring you sharp insights on the art of product management, leadership, innovation, and all things digital. The following articles represent our thoughts and opinions, distilled from years of experience in helping businesses navigate the complexities of the modern marketplace.
The boring release paradox: why modern platforms must make deployment dull
As a CPO, I don’t need to understand test automation frameworks—but I know what good looks like. Manual testing by QA departments at the end? That’s not quality assurance, it’s hoping for the best. Here’s why I demand boring deployments.
The death of CRM as we know it: why fragmented brands need integrated intelligence
Major CRM platforms still can’t handle multi-brand businesses without expensive add-ons or complex workarounds. But there’s a massive opportunity to build something better – systems that drive action, not just record it.
Product Management Principles for the Perfect Festive Season
Transform your holiday planning from overwhelming to expertly managed using product management principles. Learn how to define your Minimum Viable Party (MVP), create effective celebration sprints, and measure success metrics for your festive season.
How to resist the urge to sprinkle AI fairy dust on everything
As artificial intelligence becomes the new ‘must-have’ feature in every product roadmap, product leaders need a clear framework for evaluating when AI truly adds value and when it’s merely adding complexity.
The Art of Technical Timing: A Veteran’s Guide to Digital Evolution
In an era of rapid technological change, knowing when to adopt new technologies is as crucial as knowing how. A veteran digital leader shares insights on finding the perfect timing for technical transitions, from the early web to today’s AI revolution.
Cutting Through the Noise: Introducing Signal from Noise
We discuss how our approach to fractional leadership and targeted consultancy helps businesses cut through the noise to achieve tangible results.